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Jagruti Rehabilitation Centre

The SEO & Development Turnaround: Restoring Trust and Traffic for Jagruti Rehab

This case study highlights how our SEO & development expertise helped Jagruti Mental Hospital recover from a significant drop in search rankings and traffic.

About the Client

Jagruti is a leading mental health and de-addiction center in India, dedicated to providing compassionate, evidence-based care. As a center registered under the Mental Healthcare Act, 2017 and ISO 9001:2015 certified, they are a trusted name in the industry. Their website is a critical tool for reaching patients and families in need.

The Challenge

Jagruti's website saw a sharp decline in organic search rankings and traffic. After a recent Google algorithm update, many of their pages lost visibility, which directly impacted new patient inquiries. Our initial analysis pointed to a significant issue with their content, which was largely AI-generated. This generic, unhelpful content was flagged by Google's "Helpful Content System," leading to a sitewide penalty.

Our Solution

How we approached and solved the challenge.

Our strategy was to reverse the damage and build a solid foundation for long-term SEO success. We executed a two-pronged approach:

Content Audit & Humanization: We conducted a full-scale audit of the website's content. Every piece of content was reviewed and rewritten by experienced human writers. This involved:
1. Injecting Expertise, Experience, Authority, and Trustworthiness (E-E-A-T) into the content, ensuring it resonated with the sensitivity of mental health topics.
2. Adding genuine human narratives and insights that AI couldn't replicate.
3. Removing any repetitive or generic phrases and replacing them with clear, empathetic language.
Technical & On-Page Optimization: Simultaneously, we addressed key technical SEO issues. We rewrote all meta titles and descriptions to be compelling and keyword-rich. We also restructured internal links to guide users and search engines to the most important pages, improving site navigation and authority flow.